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Ȩ Ȩ > ¿¬±¸¹®Çå > ±¹³» ³í¹®Áö > Çѱ¹ÀÎÅͳÝÁ¤º¸ÇÐȸ ³í¹®Áö

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Current Result Document :

ÇѱÛÁ¦¸ñ(Korean Title) ¿Â¶óÀÎ ½ºÆ®¸®¹Ö ¼ö¾÷ÀÇ Æ¯¼ºÀÌ ÇнÀ ¸¸Á·µµ¿Í ÃßõÀǵµ¿¡ ¹ÌÄ¡´Â ¿µÇ⠺м® ¿¬±¸
¿µ¹®Á¦¸ñ(English Title) A Study on the Effect of Characteristics of Online Streaming Course on Learning Satisfaction and Recommendation Intention
ÀúÀÚ(Author) ÁÖÀ¯Á¸   ¾çÇýÁØ   Áö¾Ó½´¿¡Áø   ȲÇϼº   LiuCun Zhu   HuiJun Yang   Xuejin Jiang      HaSung Hwang  
¿ø¹®¼ö·Ïó(Citation) VOL 23 NO. 05 PP. 0059 ~ 0068 (2022. 10)
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(Korean Abstract)
Äڷγª ½Ã´ë ½Ç½Ã°£ ¶óÀÌºê ½ºÆ®¸®¹Ö ¹æ¼Û°ú ºñ´ë¸é ¼ö¾÷ÀÌ È®»êµÇ°í ÀÖÀ½¿¡ µû¶ó ¿Â¶óÀÎ ½ºÆ®¸®¹Ö ¼ö¾÷¿¡ ´ëÇÑ Çй®Àû °ü½ÉÀÌ ÇÊ¿äÇÑ ½ÃÁ¡ÀÌ´Ù. ƯÈ÷ ÀÌ¿ëÀÚ Ãø¸é¿¡¼­ ¿Ö ¿Â¶óÀÎ ½ºÆ®¸®¹Ö ¼ö¾÷À» ÀÌ¿ëÇÏ´ÂÁö¸¦ ¹àÈ÷´Â °ÍÀÌ Áß¿äÇÏ´Ù. ÀÌ¿¡ º» ¿¬±¸´Â ¿Â¶óÀÎ ½ºÆ®¸®¹Ö ¼ö¾÷ÀÇ Æ¯¼ºÀ¸·Î »çȸÀû ÇöÁ¸°¨, Èï¹Ì¼º, ÀÌ¿ë Æí¸®¼º, »óÈ£Àۿ뼺À» Á¦¾ÈÇÏ°í, À̵é Ư¼ºÀÌ ÇнÀ ¸¸Á·µµ¿¡ ¾î¶°ÇÑ ¿µÇâÀ» ¹ÌÄ¡´ÂÁö, ³ª¾Æ°¡ ÃßõÀǵµ¿¡ ¾î¶°ÇÑ ¿µÇâÀ» ¹ÌÄ¡´ÂÁö¸¦ °ËÁõÇÏ°íÀÚ ÇÏ¿´´Ù. Áß±¹ ´ëÇлý 338¸íÀ» ´ë»óÀ¸·Î ¼³¹® Á¶»ç¸¦ ½Ç½ÃÇÑ °á°ú »óÈ£Àۿ뼺, »çȸÀû ÇöÁ¸°¨, Èï¹Ì¼ºÀº ÇнÀ ¸¸Á·µµ¿¡ Á¤ÀûÀÎ ¿µÇâÀ» ¹ÌÄ¡´Â °ÍÀ¸·Î ³ªÅ¸³µÁö¸¸, ÀÌ¿ë Æí¸®¼ºÀÇ ¿µÇâ·ÂÀº ³ªÅ¸³ªÁö ¾Ê¾Ò´Ù. ÇÑÆí, ÇнÀ ¸¸Á·µµ´Â ¿Â¶óÀÎ ½ºÆ®¸®¹Ö ¼ö¾÷ ÃßõÀǵµ¿¡ ±àÁ¤ÀûÀÎ ¿µÇâÀ» ¹ÌÄ¡´Â °ÍÀ¸·Î È®ÀεǾú´Ù.
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(English Abstract)
As real-time live streaming broadcasting and non-face-to-face classes are spreading in the Corona era, it is time to take academic interest in online streaming classes. In particular, it is important to clarify why users use online streaming classes. Therefore, this study proposes social presence, interest, convenience of use, and interactivity as characteristics of online streaming classes, and aims to verify how these characteristics affect learning satisfaction and furthermore, recommendation intention. As a result of conducting a survey on 338 Chinese collegestudents, it was found that interactivity, social presence, and interest had a positive effect on learning satisfaction, but the effect of ease did not appear. On the other hand, it was confirmed that learning satisfaction had a positive effect on the online streaming class recommendation intention.
Å°¿öµå(Keyword) ¿Â¶óÀÎ ½ºÆ®¸®¹Ö ¼ö¾÷   ÇнÀ ¸¸Á·µµ      Èï¹Ì¼º   »óÈ£Àۿ뼺   »çȸÀû ÇöÁ¸°¨   Online streaming class   learning satisfaction      interest   interactivity   social presence  
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